Alex Brogan – Newsletter Mastery

Full Course: Alex Brogan – Newsletter Mastery



  • The Core Newsletter Mastery Curriculum — 3+ hours of material delivering everything I’ve learned in scaling 2 newsletters to 60,000 and 50,000 subscribers (and 5-figures in monthly revenue), including starting, growing, and monetising your newsletter.


  • Special Guest Module 1 (Matt McGarry): Paid Ads  Matt has driven over 5M subscribers with paid ads for The Hustle, Milk Road, Chartr, Codie Sanchez, Sahil Bloom, Wondermind, Bankless, and 20+ more. Included here is 1-hour of video & text content giving you everything you need to run your own paid ads.


  • Special Guest Module 2 (Demand Curve): Email Deliverability — Demand Curve are one of the leading Growth Marketing Agency’s in the world having worked with organisations including Tumblr, Microsoft, Clearbit, Segment, Framer, and more. Included here is their essential deliverability advice for email Newsletters.


  • The Newsletter Mastery Bonus Template & Guides — 17+ bonus templates covering everything from finding your niche, creating brand assets, choosing your tech stack, optimising conversion, growing your newsletter, reaching out to sponsors, and more.


  • Lifetime Access To All The Course Material — As the Newsletter Universe evolves, so will the strategies and tactics required to succeed. The course will be periodically updated to account for this and you’ll have access forever.


  • The Sovereign Creator Primer — You’ll get access to core modules of my audience growth course to help you scale your audience quickly and add to your newsletter subscriber growth.


  • The Master Delegator Primer  You’ll get access to core modules of my virtual assistant course to help you find, hire, onboard, and manage a virtual assistant and get time back in your day while scaling your newsletter.


  • Exclusive Bonuses — Keep scrolling, there’s some extra goodness below—I think you’ll like them.



Here’s what’s in the course curriculum:

Module 1: Introduction

  • Course Goals
  • My Journey
  • How To Take The Course
  • Why Build A Newsletter
  • Key Newsletter Terminology


Module 2: The Setup & Foundations

  • How To Choose Your Newsletter Niche
  • How To Choose A Type Of Newsletter (Content/Voice/Format)
  • How To Brand And Name Your Newsletter
  • How To Choose Your Technology Stack
  • How To Build A Landing Page
  • How To Build A Lead Magnet
  • How To Design Your Newsletter
  • How To Choose Your Sending Frequency
  • How To Determine Your Ideal Sending Time (Day/Time)


Module 3: Growth

  • My Story With Faster Than Normal And The Intelligence Age
  • Good Growth And Bad Growth
  • Evaluating Growth Channels
  • Organic Growth Channels
  • Paid Growth Channels (With Special Guest, Matt Mcgarry)
  • Word Of Mouth
Module 4: Engagement
  • What An Engaged List Is And Why It Matters
  • The Core Engagement Metrics
  • Deliverability Essentials (With Special Guest, Demand Curve)
  • How To Improve Engagement


Module 5: Monetisation

  • When To Monetise
  • The 17 Ways To Monetise (Including Affiliates, Job Boards, Digital Products, Events, Investment Funds, Saas, & More)
  • Tracking Profitability (Unit Economics And Net Profit)


Module 6: Sponsorships

  • When To Start Finding Sponsors
  • How To Build A Sponsor Kit
  • How To Find Sponsors
  • How To Contact Sponsors
  • How To Work With Sponsors
  • Managing Sponsorship Bookings And Calendar
  • How To Price Ads
  • How To Write & Design Ads


Module 7: Paid Newsletters

  • When To Go Paid
  • Benefits And Challenges Of A Paid Newsletter
  • Examples Of Paid Newsletters
  • How To Get Free Subscribers To Sign-Up


Module 8: Templates & Guides (17 resources)

  • The Newsletter Mastery Niche Finder (Notion)
  • The Newsletter Mastery Brand Assets (Notion)
  • The Newsletter Mastery Technology Stack (Notion)
  • The Newsletter Mastery Landing Page Checklist (Notion)
  • The Newsletter Mastery Design Checklist (Notion template)
  • The Newsletter Mastery Growth Channels Database (Notion)
  • The Newsletter Mastery Deliverability Checklist (Notion)
  • The Newsletter Mastery Engagement Checklist (Notion)
  • The Newsletter Mastery Monetisation Methods Database (Notion)
  • The Newsletter Mastery Ad Pricing Universe (Excel)
  • The Newsletter Mastery Ad Pricing Calculator (Excel)
  • The Newsletter Mastery Sponsor Engagement Email Series (Notion)
  • The Newsletter Mastery Demographic Survey Template (Excel)
  • The Newsletter Mastery Media Kit Template (Notion)
  • The Newsletter Mastery Ad Revenue Calculator (Excel)
  • The Newsletter Mastery Profitability Model (Excel)
  • The Newsletter Mastery Unit Economics for Subscriber Acquisition Model (CAC/LTV) (Excel)


Alex Brogan

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