Bretty Curry (Smart Marketer) – Smart Google Traffic

Online course: Bretty Curry (Smart Marketer) – Smart Google Traffic


  

What You Get:

SESSION 1

Setting Up Shop & Building Your Ad Accounts

MODULE DETAILS

 “Why Google Ads?” & Building the Proper Framework
 Shopping Funnels
 Fueled by Data & Insights
 Google Analytics Setup & Enabling Remarketing Lists
 Building Remarketing Lists, Setting Goals & Understanding Attribution
 Connecting AdWords & Google Analytics
 Setting UP Google Merchant Center
 YouTube Channel Setup

SESSION 2

The Google Display Network: Art, Science & Structure

MODULE DETAILS

 Display Remarketing Setup
 The Abandoned Cart Remarketing Sequence
 The Top 4 Remarketing Campaigns You’ll Need
 Display Remarketing Bidding Strategies
 4 Steps to Killer Display Ads
 Campaign Creation & Responsive Ads
 Measure Success on GDN

SESSION 3

Brand Search With Google Ads

MODULE DETAILS

 “Why Branded Search Campaigns?”
 Google Ads Account & Campaign Structure
 Keyword Research & Match Types
 Creating Great Search Ads
 Search Ad Campaign Creation
 Audience Targeting

SESSION 4

Google Shopping Campaigns

MODULE DETAILS

 Google Shopping Overview
 Product Feed Tips: Part 1
 Product Feed Tips: Part 2
 Google Merchant Center & Feed Diagnostics
 Google Shopping Campaign Creation
 Google Shopping RLSA Campaign Creation
 Measuring Success with Google Shopping

SESSION 5

YouTube Remarketing Ads

MODULE DETAILS

 Intro to YouTube Advertising
 YouTube TrueView Ads
 Creating Killer Video Ads
 YouTube Top Audiences
 Creating YouTube Remarketing Campaigns
 Measuring Success with YouTube

SESSION 6

Foundation & Structure For Success

MODULE DETAILS

 Understanding TrueView Ads
 Conversion Paths & Shopping Funnels
 Attribution Models & Cross Channel Issues
 Setting Up Your Google Ads Account
 Google Ads Custom Columns
 Build Video Viewers Lists

SESSION 7

Crafting The Perfect YouTube Ads

MODULE DETAILS

 7 Tips for Killer YouTube Ads
 What, Who, How
 Testimonial Sandwich
 Story Principles
 The Story & The Glory
 The Pitchman Demo
 7 Conversion Killers
 7 Resources

SESSION 8

Audience Targeting

MODULE DETAILS

 In-Market Audiences
 Custom Intent Audiences
 Affinity Audiences
 Custom Affinity Audiences
 Life Events
 Keyword Targeting & Placements
 “And” Targeting vs. “Or” Targeting

SESSION 9

Bids & Budgets

MODULE DETAILS

 In-Market Campaign
 Creating Your First Ad
 Custom Intent Campaign
 Affinity Campaign

SESSION 10

Campaign Management & Optimization

MODULE DETAILS

 Custom Intent Clarification
 Keyword Campaign
 Placement Campaigns
 Frequency Caps
 How the Bidder Works
 Optimization Basics
 Key Metrics to Measure
 Keys to Growth: New Videos & Audiences
 Watch Audience Insights

SESSION 11

Completing Your YouTube Funnel

MODULE DETAILS

 Video Viewer Audiences
 Video Viewer Campaign
 Remarketing Campaigns: Trueview for Shopping
 Target Video Viewers in Search & Shopping
 Encourage Repeat Purchases


Categories: Other, Product For Sale, SEO
Tags:
Bretty Curry (Smart Marketer), Smart Google Traffic

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