Kristina Azarenko – Tech SEO Pro

Online course: Kristina Azarenko – Tech SEO Pro


   

What You Get:

Module 1: Welcome

Videos included:

  • Your Success in the Course

Your results after this module:

  • This module will set you up for a great start
  • You’ll understand how this course works and how to get the most out of it
  • You’ll meet like-minded people

Module 2: Falling in Love with Technical SEO

Videos included:

  • Technical SEO vs Content SEO
  • 3 pillars of Technical SEO

Your results after this module:

  • You’ll understand the fundamental difference between on-page and technical SEO
  • You’ll get an ultimate framework of 3 pillars of Technical SEO
  • You’ll see what power you have over website’s ranking as a technical SEO

Module 3: How Google Works

Videos included:

  • What happens before a page can rank: 5 stages you must know
  • Crawling: robots.txt
  • Indexing: meta robots index, noindex

Your results after this module:

  • You’ll get a full picture of all the stages a page goes through before it appears in the search results
  • You’ll be many steps ahead of most SEOs who can’t explain crawling, indexing, rendering and ranking
  • You’ll be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing
  • You’ll see unexpected results of my SEO experiment with page indexing

Module 4: Controlling Crawling and Indexing of a Website Like a Pro

Videos included:

  • How to check if a page is indexed and how to get a page indexed quickly
  • 3 Types of canonical tags and their purpose
  • Why did Google choose a different canonical tag?
  • Using HTTP status codes for the win
  • Redirects and redirect chains (how to use + bad examples)
  • Setting up redirects (via plugins, cPanel and .htaccess)
  • How to use cURL for HTTP Requests
  • How to fix duplicate content issues (common + eCommerce examples)
  • The ultimate guide to handling website pages
  • Sitemap.xml

Your results after this module:

  • You’ll understand possible indexing issues and know how to solve them
  • You’ll understand how Google chooses canonical pages and how you can influence that (hint: it’s not only about canonical tags)
  • You’ll find 5 possible reasons why Google chooses wrong canonical tags on your website
  • You’ll learn everything you need to know about HTTP status codes (and the best analogy for them), redirect chains, duplicate content and so much more!
  • You’ll know how to fix duplicate content issues, including eCommerce-specific ones
  • You’ll get an ultimate guide on handling any page on your website

Module 5: Internal Linking: the Devil is In the Detail

Videos included:

  • URL structure: what works and what doesn’t
  • How to approach URLs with parameters
  • What makes a perfect website structure
  • Everything you need to know about internal linking
  • Actionable ways to improve internal links
  • Internal linking at scale
  • Pagination: how to handle it the right way

Your results after this module:

  • You’ll learn all secrets of creating a winning URL structure (including one thing that 99% of SEOs don’t know)
  • You’ll understand how to handle URLs with parameters (heads up: it’s not always straightforward)
  • You’ll know how to build the right website structure and 1 of the most important things that should drive your decisions
  • You’ll learn the answers to the most discussed topic: Buttons vs. Links
  • You’ll get 7 actionable ways to analyze and improve internal links that you can use right now
  • You’ll learn how to set up internal linking at scale
  • You’ll understand how to set up pagination the right way
  • You’ll learn the best ways to use faceted navigation for eCommerce websites

Module 6: Page Experience from a Technical Point of View

Videos included:

  • SSL, HTTPS and security
  • Mobile-friendliness
  • Valid HTML Page Structure
  • Structured data: important things you need to know
  • The best ways to implement structured data manually and at scale

Your results after this module:

  • You’ll understand what Secure Sockets Layer is and how it’s related to SEO
  • You’ll learn unexpected things about mobile-friendliness
  • You’ll understand what valid page structure is and how to make it work for SEO
  • You’ll know what tags should never ever be found in the
  • You’ll get my simple process to implement structured data

Module 7: Advanced Page Speed Optimization

Videos included:

  • Core Web Vitals: facts and secrets
  • Analyze Core Web Vitals like a pro
  • Advanced page speed optimization
  • How to approach page speed optimization as an SEO
  • How browsers work. Critical rendering path optimization
  • PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman

Your results after this module:

  • You’ll understand CVW and the 2 ways they are measured
  • You’ll learn secrets about your Core Web Vitals scores
  • You’ll get all tools you need to properly analyze page speed
  • You’ll learn how to provide meaningful page speed recommendations
  • You’ll understand the right way to approach CWV optimization efficiently
  • You’ll get the ultimate scheme for page speed improvements that will save you time
  • You’ll learn how browsers work and what you can do to optimize critical rendering path

Module 8: Javascript SEO

Videos included:

  • Google rendering. Client-side rendering vs server-side rendering
  • Source code vs rendered HTML: how to check it the right way
  • JavaScript SEO issues: examples and explanations
  • SEO-friendly JavaScript: best practices
  • Using Screaming Frog for JS debugging
  • 3 steps to debug JavaScript issues and win
  • Debugging a NextJS website + infinite scroll
  • Debugging an eCommerce website
  • Debugging link blocks on a website
  • Debugging a pop-up and content in tabs
  • Bonus video: Lazy Loading debugging on Search Central Live

Your results after this module:

  • You will understand how Google renders websites (and why it’s different from how browsers do it)
  • You will learn why JavaScript can be tricky and what SEO issues it can cause
  • You’ll understand the difference between client-side and server-side rendering
  • You’ll learn the 3-step framework of JavaScript debugging (so you’ll know exactly how to do it in different settings and with any frameworks)
  • You’ll know how to make sure the JavaScript used on a website is SEO-friendly

Module 9: Technical SEO Website Audit

Videos included:

  • The technical SEO audit checklist
  • How to not get overwhelmed (even if you audit a website with millions of pages)
  • Importance of a manual check (and how not to fall into the rabbit hole)
  • Technical SEO Audit template: putting everything together

Your results after this module:

  • You’ll get an ultimate checklist for a technical SEO audit with reference to the course lessons
  • You’ll learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages)
  • You’ll get an audit template that you can use for your clients

Module 10: Prioritizing technical SEO recommendations

Videos included:

  • An ultimate framework for prioritizing your technical SEO recommendations

Your results after this module:

  • You’ll understand how to prioritize SEO issues so that you can provide the right recommendations at the right time
  • You’ll understand the thing you need to consider to prioritize your recommendations
  • You’ll get an ultimate framework for prioritizing technical SEO issues

Bonus sessions from the best guest speakers

PageSpeed Optimization from a developer’s perspective

Erwin Hofman

A web performance consultant, “the page speed guy”.

Cool things you’ll learn:

  • The right way to structure the section for SEO and page speed optimization
  • A curious thing about using @import
  • What is the first thing you need to consider when optimizing a website for speed
  • Why field and lab test scores might be very different
  • Caching URLs with parameters
  • What is Interaction to Next Paint and why it might become part of CWV
  • Why delaying all JavaScript loading is not the best approach


Sales Page in PDF (opens in a new tab)

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Categories: Product For Sale, SEO
Tags:
Kristina Azarenko, Tech SEO Pro

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