Build Your Online Training the Smarter Way- Brian Clark

Download: Build Your Online Training the Smarter Way

Build Your Online Training the Smarter Way- Brian Clark

Welcome to Build Your Online Training the Smarter Way

How to Build a Profitable Online Training Business

Using Proven Step-by-Step Principles

If you want to cut to the chase and start selling knowledge online in the smartest way possible, then this course might be exactly what you’ve been searching for.

Because you have an opportunity right now to discover the proven principles and techniques that have been used to generate tens of millions of dollars and create dozens of successful online training courses.

And just like thousands of others, you can use these strategies to create a profitable training business. Without any hype, without high-pressure selling tactics, and without any unscrupulous activities.

In fact, if it sounds appealing to you, you can even ethically start to build an empire online while remaining completely behind the scenes.

How?

It all comes down to understanding the time-tested principles at the intersection of instructional design and digital marketing. In short, it’s about building a business, not just creating a course.

In this case, you’re both an entrepreneur and a teacher.

When you shift your mindset and fill the role of a teacher that helps learners get access to the benefits of knowledge they want and need, then every piece of your business naturally falls into place.

Thinking about your role in this way also leads to long-term customers who trust you and will come back to buy from you again and again.

Furthermore, ignoring this one simple concept will likely lead to you banging your head against a wall, trying to figure out why others succeed while you stay stuck.

Here’s How to Master the Crucial Skills You Need to Build Your Own Online Training Business

Now, you might think you need to get a college degree to master this unique form of instructional design that has the marketing baked right into the course itself. It certainly sounds intimidating.

But as you’ll see, you can quickly and easily pick up the fundamentals and use them to position yourself as an influencer and create a profitable training business in whichever market you decide to enter.

In fact, here’s a little list of different markets you could enter with this system:

And many, many more …

Nearly any market you can imagine will respond positively to a well-positioned business that focuses on delivering the benefits of knowledge, rather than a boring set of lessons..

Sound interesting? Well, it’s the exact system Brian Clark has taught for a decade. And the scores of success stories over the years prove that it works.

Here’s how the course will work for you:

When you join, you’ll be given access to a series of 6 modules designed to give you everything you need to create your training business.

These modules include videos, transcripts, worksheets, and a comments section to ask questions and interact with your peers.

What You Get Inside Build Your Online Training the Smarter Way

MODULE 1: 5 Key Concepts for Online Entrepreneurs

MODULE 2: Designing Your Course

MODULE 3: Business Models

Module 3 explains 10 potential business models, with examples.

• In the “End Of Days” business model you will discover the one trait your target market must possess for a recurring revenue business model to work for you.
• With the “Affiliate Marketing Squared” business model you will hear how you can sell a lot of products without ever creating a product. (In fact, if you do choose to create a product, this business model can allow you to give away 100% of the purchase price to affiliates and still make money.)
• The “Ghost Teaching” business model will allow you to sell expert advice in a niche you know nearly nothing about (in a totally ethical, intelligent fashion).
• Would you like to be paid for your advice? The “Generation A”business model gives you the enhanced authority you need to create a lucrative business based on coaching, consulting, and workshops.
• What if you could get paid a hefty bonus in advance for creating a product? The “Take The Summer Off” business model is a super easy way you can do that by teaching a live course, recording it, then selling it later.
• If you decide to use the “Lead a Horse to Water Strategy” you can leave the lion’s share of the work to someone else and get paid referral fees just for allowing other professionals to “drink from your stream.”
• Many times you can create a larger impact (and more income) through hosting live events, and if done right, you can even give away online training solely to generate leads for your live events. The “Business Model Formerly Known As Prince” will explain this strategy in depth.
• Want to make money by going on a vacation to a tropical location? The “Velvet Rope” business model will allow you to do that by forming a high-ticket mastermind group.
• The “Free Prize Inside” business model creates differentiation in the minds of your market because you pair up education with a “primary product” and the two work together to create a more valuable customer experience (this even works when selling primary products in extremely price sensitive “commoditized” markets).
• Finally, you can combine the best of both worlds with a live online event that promotes a course or recurring membership. The “Virtual Reality Strategy” is probably the fastest way to catapult yourself to having a “cult-like following” and instantly establishing yourself as an influencer worth paying attention to. (Side benefit, it’s tons of fun to organize and execute!)

The reason we give you 10 different, unique business models to choose from is because they are all effective.

At different points in building your business you will want to use different models. So instead of having to purchase a new course, or scrounge around online for guidance, you will have a guide on how to develop every different model in one place. This means you can save time and money down the road, which ultimately means you are more likely to succeed.

Naturally, you will need to focus on one at first, and after going through this module you will have a deep understanding of which business model is right for you.

When you have that understanding, you can move on to creating your Minimum Viable Product and testing it.

Which, of course, is what our next module teaches you to do.

MODULE 4: Test Your “MVP” Course

This module teaches you the best way to avoid failure.

In fact, 90% of people who fail at creating an online training business do so because they don’t understand how to test the viability of a course before creating it.

(If you have ever tried to create an online course before and gotten stuck along the way … or launched to crickets… then you probably never learned this simple concept. Which is okay as long as you get it now.)

Naturally, you want to ensure your course will produce profit before you invest a ton of time creating the content.

This module will show you how to do that.

You’ll discover how the information about the information establishes demand for the product itself.

Once you have established the demand, you can test your minimum viable course and ultimately create something great while getting paid to do it.

Of course you’re probably wondering how you attract your first batch of learners. We’ll show you 3 no-cost or low-cost ways you can find your initial customers.

The first method works if you have already put in some work and built your own audience.

The second method explains a way you could potentially spend $1 and make back $10. This will also build your list and help jump-start your audience.

The third method involves connecting with others who have access to your audience. (Note: This method will only work if you set your course up in a specific way. Otherwise, influencers will be hesitant to partner with you.)

Finally, you will also learn the art of pricing your course properly for the MVP stage. As you will see, you choose the price completely differently than you would for the actual launch.

After you have your MVP launched, you can move on to Module 5.

MODULE 5: Developing Content

Once you have money in your pocket from preselling your course, it’s time to create the content.

The good news is, you already did most of the research in Module 2, so this won’t take you long at all.

However, you do want to make sure to really nail this part of the experience for your customers. Because this is what the core of instructional design is all about. When you actually educate people (and engage their whole brains in the process) you build lifelong trust and this means you get more back-end and subscription revenue.

That’s why we crammed a lot of knowledge into this module. It includes a whopping 47-minute presentation entirely about the art of instructional presentation. (Which will also help you be a better public speaker and teacher in every aspect of your life.)

After this module, you will feel confident in your ability to deliver exceptional training to everyone who buys your courses.

Then all you need to do is find a bunch of buyers.

Which is what you learn in Module 6.

MODULE 6: Launch and Marketing

So now you have a product with proven demand and it’s time to start marketing and scaling.

Once again, we will let your customers needs and wants determine your launch and marketing strategy.

Clearly there are dozens of ways you could launch a course online.

But learning all of them would be a huge mistake and a waste of your time.

Instead, this module will give you the simple, effective steps you need to take. The videos will empower you to create a truly irresistible offer that makes your learners feel they are getting the better end of the deal while also prompting them to act now.

(Keep in mind that at this point you have already validated the idea with the MVP, so you can begin to scale and start to drive some serious revenue.)

You’ll also learn the keys to effective copywriting, so you can write more persuasively and prompt more readers to take action.

Finally, you will discover how to build and leverage relationships with other marketers so you can tap into their lists and grow your business without having to spend a ton of money on advertising. (This is probably the fastest way to scale a business on the planet and you’ll see just how easy it can be when you approach it with the right foundation and the right mindset.)

Build Your Online Training the Smarter Way- Brian Clark

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