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Do You Want To Get In The Front Of A An Audience Of Millions And Grow Your Leads, Sales And Profits
Without Hiring a 5 Figure/Month PR Firm?
Let us ask you a few questions:
- Is your business only making enough to pay the bills?
- Do you worry often about losing clients?
- Are you not getting the types of customers, clients, students, etc., that you want?
- Are you watching your competitors get headline news, when you know your product is just as good, if not better?
- Have you heard that media attention can help you grow your business, but are not sure how it works?
- Do you believe that only PR people can work with editors, reporters, publications?
Do you want to?
- Get mainstream press exposure without hiring an expensive 5-figure/month PR agency?
- Have qualified hot leads coming to you, while you travel, relax with your friends/family?
- Get exposure for your brand or company with an audience of tens of thousands of people?
- Bring in qualified leads that turn into more money for you?
- Watch your company be consistently called on by the media?
- Get featured in your industry’s top trade publication?
- Trade in months of blogging for a couple of articles in publications with 10X the readership?
Imagine what it would be like to:
- Become a respected authority with established credibility in your space.
- Have your name be synonymous with your industry and be the go-to source.
- Share your original content with audiences of thousands, without it being a second full time job.
- Become more accessible to your potential customers
- See direct leads from your writing and get massive results from the content produced.
- Have media calling you on a regular basis as a commentator, opinion maker, trend-setter, and respected voice in your field?
- See your website flooded with traffic everyday
- Wake up to sales?
- See your name on the front page of a widely circulated newspaper, magazine or blog?
What Do You Get Inside PRTraction Coaching Program
WEEK 1: HOW TO LEVERAGE EXISTING AUDIENCES & BUILDING YOUR CONTENT STRATEGY WITH AN END GOAl
- Create a workflow that will organize you through the next 6 weeks of coaching
- Gain clarity on who you are talking to and identify key audiences that would benefit from your expertise
- Focus on outlining a go-to media strategy that includes larger goals and tactical steps you will take
- Begin building your winning approach for the media
WEEK 2: HOW TO SUCCESSFULLY PITCH PUBLICATIONS
- Learn who you should be reaching out to at a variety of outlets and why
- Find out what key indicators to look for when seeking outlets that will accept your ideas
- Understand the process of writing a successful pitch
- Leveraging your own research skills to find target gatekeepers
WEEK 3 + 4: PR-WRITING: ADDING VALUE VS. SELF PROMOTION
- Raise the bar on how you create quality content that benefits readers
- Customize your content for outlets even if you’ve never worked with an outlet before
- Master the subtle art of business or brand promotion in your writing
- Avoid the traps of self-serving writing
WEEK 5: TURNING YOUR READERS INTO LEADS AND SALES
- Take readers from the page back to your website
- How to monitor and capture new leads
WEEK 6: CREATING YOUR EDITORIAL VAULT
- Build your own content vault so that you don’t have to recreate the wheel every time you want to work with the media
- Collect ideas that you can re purpose for your ongoing PR efforts
This Coaching Program is For Solopreneurs And Business Owners, Like You, Who Want to Make a Huge Impact as Highly Sought After and Trusted Industry Experts.
We are Andrea and Sarah. We met as kids in elementary school and ran against each other for student council. We also ran against each other in track. Looking back, we were ambitious kids that turned into ambitious entrepreneurs. In between high school and our early 30’s, we both spent years at our corporate jobs. Day in and day out, unhappy and disheartened, that everyone around us was literally, coming into work to simply “put in their time, to retire.”
Andrea had spent 8 years working for large global PR firms in San Francisco and New York. She was making a great living, living in fantastic cities, getting the opportunity to travel all over the world. But, the stress. The time. All to just retire and then be able to enjoy life? No thanks. She quit.
She didn’t have a clear idea of what she wanted to do next, so she looked for guidance by embarking on Project Getaway. It was a three-month entrepreneurship program in Southeast Asia. She began coaching small business owners on how to share their stories with media and started her own PR consultancy when she returned to the states.
Sarah’s path was not that different. After nearly a decade in journalism and working for large corporate PR firms, her dreams of freedom to be her own boss were keeping her up at night. They weren’t even dreams, they were nightmares. She was miserable. Close friends encouraged her to “live the life she desired,” but she feared not having money, not having work, not knowing how to do it on her own. The constant worrying was worse than doing nothing, so she set up a couple freelance jobs and eased her way out.
A few years into their new lifestyles and ventures, they were doing well. Really well.
Andrea’s business was thriving and Sarah was working alongside new clients she was actually excited about. And more importantly, they both had the freedom to work when and where they wanted. Andrea’s firm focused mainly on early stage B2C startups in the tech space, while Sarah supported large Fortune 500 companies.
But it was during lunch one day, talking about their new ventures they discovered they were getting asked the same questions by the same types of people about gaining media exposure. Entrepreneurs and consultants wanted a piece of the PR-pie, yet they had no idea where to start, they didn’t have $10k a month to pay an agency nor did they need all the fixings that come with a comprehensive media program.
They decided to start coaching on the ins and outs of the media to accommodate entrepreneurs desiring a small start to serve their big business goals and secure media coverage.
We’ve spent years perfecting our PR game and now we’re ready to pass our expertise onto driven entrepreneurs just like you! This program is the perfect solution for solopreneurs with big plans and real budgets.
This program is for your if:
- You are a business owner who wants to grow leads.
- You are a consultant who is interested in learning how to the media to get more clients.
- You are a frustrated solopreneur who has a great blog but you don’t know to get in front of established audiences.
- You are an entrepreneur that doesn’t know how to use writing to serve their business goals.
- You feel stressed and anxious because you aren’t making what you are TRULY worth.
- You need two PR professionals who have a combined 15 years of experience in the industry to be your accountability partners.
- You are ready (and I mean REALLY ready) to put in the work and reap the rewards.
This program is not for you if:
- You have unrealistic expectations and think that media coverage happens overnight.
- You expect to get everything right the first time you try. This process is about progress, not perfection.
- You’re looking for “PR for hire” [we can help direct you to a PR agency].
- You’re content with making the same income year after year.
- You’re not fully convinced that you DESERVE recognition for your expertise.
- You’re not ready to offer your opinion on trends and news occurring in your industry.
- The thought of sharing your knowledge with others that know less than you does not sound appealing.
- You’re not willing to address your own hidden fears about getting into the media.
