After launching Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising I’ve had a lot of executives, marketing students and budding entrepreneurs ask about how to exactly apply growing hacking to what they’re doing.
I know the real way to learn, is to do it. Ideally it’s set up as some type of apprenticeship program where you can work with someone experienced who knows what they’re doing.
A lot of my Growth Hacker Marketing Primer was focused on the mindset of growth hacking and each of the steps you’ll go through to iterate. Many struggle with this initially: how do I apply these new paradigms I was learning?
So to help bridge the gap, I decided to create a way to interact with the content that’s a bit more interactive–a place to get your hands dirty, a course.
Now part of this is a bit selfish actually. I think publishing and the way we interact with content is changing, so I’m excited about the possibility of courses as a way to increase the actual ability to see the impact of what I’m doing rather than just seeing some Amazon reviews.
Creating my own course gives me that ability to be really analytical about what content you’re actually engaging with in a much easier way.
When I first launched Growth Hacker Marketing, it started as a simple eBook, which I later adapted into a full on published book. This helped me get a sense of whether there was actually demand for the book.
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