Stephen Houraghan – Brand Master Bootcamp Elite

Full Course: Stephen Houraghan – Brand Master Bootcamp Elite


WHAT YOU GET?

This 12-week immersive program guides you through the brand strategy process, one week at a time.

The Bootcamp environment is developed to support you through the process, step-by-step, to build a brand strategy your clients will pay a premium for.

 

  • How To Reposition To A Brand Master
  • How To Use Strategy As Your Edge
  • How To Lay The Brand Foundations With Substance
  • How To Strategise A Unique Position Like A Master
  • How To Influence With Psychology And Neuroscience
  • How To Develop A Human Personality With Science
  • How To Craft A Compelling Message With Emotion
  • How To Develop Storytelling For Modern Marketing
  • How To Hook Your Audience From The First Touch
  • How To Craft An Unforgettable Identity From Strategy
  • How To Build A Brand Presence That Engages

 

WEEK 01

Brand Strategy Mindset

Discover the psychology and structure behind brand strategy to show up as the best strategist and consultant you can be.

 

WEEK 02

The Brand Within

Develop the internal brand compass that shapes what you believe, where you’re going and what your brand is committed to.

 

WEEK 03

Audience & Competitor Research

Uncover your target market, bring them to life and analyse your competitors who are already serving them.

 

WEEK 04

Differentiation Strategy

Find gaps and opportunities left by your competitors and develop a difference that will act as your competitive edge.

WEEK 05

Pyschology And Neuroscience

Discover the science behind brand strategy and learn how to leverage psychology to build brands and persuade clients

WEEK 06

Brand Archetypes And Personality

Develop a tangible personality using archetypes and bring it to life so your brand feels like a tangible human entity.

WEEK 07

Brand Messaging Framework

Craft a brand messaging framework of key messages that will act as a coms guide and shape your brand image.

 

WEEK 08

Brand Storytelling Framework

Develop a storytelling framework of micro stories with a structure used by best-selling authors and Oscar winning film makers

WEEK 09

Brand Naming, Tagline And Hooks

Craft a strategic brand name and tagline to encapsulate your brand position and engaging hooks to draw your audience in.

WEEK 10

Visual Identity Development

Bring your brand to life visually, using your strategy as the basis for creative direction and visual identity design.

WEEK 11

Brand Guidelines Development

Distil and document your brand strategy to develop a Brand Master Guide as a rule book and directive for all brand communication.

WEEK 12

Brand Strategy Delivery

Deliver your final Brand Master Guide by submitting for evaluation with guidance and feedback from your coach.

 

The Brand MasterClass is The most comprehensive and value-packed Brand Strategy program on the market. Period!

It’s JAMMED full of with everything you NEED (and would want) to know about Brand Strategy Techniques, Processes and Systems.

From critical theory to Advanced BluePrints, the MasterClass is all you need to become a respected Brand Strategy Expert.

12 modules with 140+ video lessons: Including advanced scientific and psychological techniques to elevate your authority and expert status.


Categories: Other, Product For Sale, Scaling
Tags: Stephen Houraghan – Brand Master Bootcamp Elite

Size: 31.01 GB
Delivery: MEGA, GOOGLE DRIVE, FAST CLOUD, TORRENT, BOX
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