Full Course: Jon Morrow – Content Marketing Certification

Part 1: Everything You Need to Write GREAT Content (Including SEO!)

First, there’s the training itself.

This is where you’ll learn everything you need to know in order to become an effective, successful, and sought-after content writer.

I’ll teach you how to write high-quality content using the same systems & frameworks that I used to build Copyblogger, KISSmetrics, and Smart Blogger into hugely influential international companies.

If you don’t know what you’re doing, content marketing can be really tricky. You could write a thoughtful, entertaining post…and it might perform terribly.

That’s because content marketing is NOT about writing masterpieces. Instead, it requires you to structure your writing in a certain way so it appeals to the right people and encourages them to read and engage with the post.

The truth is, it’s really not that hard to do (once you know the system).

And that is the kind of thing you’re going to learn in this certification program:

• How to structure your content so that it achieves a business goal and makes your clients LOVE you…
• Different strategies you can use to get your clients more traffic (this will improve your content’s performance, giving you happier clients and better case studies)…
• Why the headline is the most important part of any article, and how to write one that makes people feel compelled to click and read your post…
• The importance of always providing a content brief, along with a walk through of how to create one from scratch (hint: without this, you will find you have constantly disappointed clients and you won’t even know why)…
• Formatting secrets that can help keep the reader’s eyes glued to the text…
• Time-management advice that will help you to finish this program, become a more efficient writer, and eventually scale your way up to earning $100/hour or more…
• The most important SEO principles to be aware of, and how to apply them to your writing (no “keyword stuffing” required)…
• And much, much more…

Part 2: I’ll Publicly Endorse You (and Help You Get High-Paying Clients)

Have you ever worried about having the credibility to get your first client?

There are so many writers out there. If you’re a beginner with no track record, why would they choose you?

Well, we’re going to take care of that problem right now.

In addition to the profile, we’ll also give you everything you need to start getting clients, including…

• Training specifically designed to help beginners get their FIRST client, immediately after passing the exam
• An entire module on how to promote your writing services in a natural, non-salesy manner, generating all the freelance content marketing work you can handle
• Advice on how to get a full-time content marketing job (if that’s what you want)
• A private discussion group exclusively for graduates where our team will rally around you to help you get your first client…
• Contract and proposal templates you can use with your clients…
• Case studies and examples of other students who have had success so you can follow what worked for others…
• And more…

With all these things working in your favor, it will be MUCH easier for you to find clients. And even better, they’ll be the high-paying clients who appreciate your hard work because they already understand the value that great content can bring to a business.

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