Ryan Hogue – Amazon Advertising

What You Learn:

What You Get:

• Introduction To Amazon Ads
• Why You Need To Advertise
• Campaign Metrics to Watch
• Ad Types, Match Types, & Rules
• Keyword & Audience Targeting
• My Favorite FREE Keyword Research Tools
• Strategy Breakdown For FBA, Merch & KDP
• BONUS: Recordings of Live Advertising Strategy Sessions

📙 MODULE 1

INTRODUCTION

• Welcome to Ryan’s Method: Amazon Advertising
• 🌟Why You Need to Advertise
• How to Access Advertising
• Advertising Dashboard Tutorial
• Maintaining Ad Campaigns (Metrics to Watch)
• 🌟ACoS Explained
• 🔨TOOLS: Find Relevant Keywords

📙 MODULE 2

AD TYPES, MATCH TYPES, & RULES

• EXPLAINED: Sponsored Products
• EXPLAINED: Sponsored Brands
• EXPLAINED: Sponsored Display
• 🌟Targeting Explained
• 🌟Match Types Explained
• 🌟Campaigns vs Ad Groups Explained
• Automatic Campaigns Match Types Explained
• Budget Rules

📙 MODULE 3

ADVERTISING TUTORIALS

• 🌟TUTORIAL: Lowball Bid Strategy (EVERYONE should do this!)
• TUTORIAL: Sponsored Product Ads
• TUTORIAL: Sponsored Brand Ads
• TUTORIAL: Sponsored Display Ads
• TUTORIAL: 🎥Video Ads

📙 MODULE 4

ADDITIONAL TUTORIALS

• Open Your Amazon Store
• AMAZON FBA: Export Your ASINs
• AMAZON MERCH: Export Your ASINs
• AMAZON KDP: Export Your ASINs
• Advertise to Target “Protected” Keywords
• 🌟Adjust Bids by Placement

📙 MODULE 5

ADVERTISING STRATEGY BY SELLER ACCOUNT

• STRATEGY: Amazon FBA
• STRATEGY: Amazon Merch
• STRATEGY: Amazon KDP
• STRATEGY: Amazon FBM Print on Demand